How Digitari started
The origin story.
I'm Arian, born and raised in Vancouver, BC. I've been tinkering with computers since I was eight years old and writing my first real code at thirteen, modding games. That's not a marketing line, that's just what my childhood actually looked like. By the time I was applying to college I already knew software was the thing.
My path through formal education was less linear. I enrolled at Langara College in Construction Management to help out with my family's real estate development company and completed the program. I came back for a BBA in Marketing, then transitioned into Computer Science, before realizing the classroom wasn't where the actual work was happening. In 2019 I enrolled at Lighthouse Labs in Vancouver and completed their Web Development diploma the same year. The program had a strong focus on React, which taught me modern component-driven web development professionally and is the foundation of everything I build today in Next.js.
COVID hit the month I graduated. I landed at Yellow Pages on their digital marketing team, where I built small-business websites and ran Google and Meta ad campaigns for clients across Canada, the kind of work where a broken tracking pixel or a slow page costs a real business real money. I hold active Google Ads and Meta Blueprint certifications from that era. Later I did a stint at Synic Software in downtown Vancouver as an Account Executive, which taught me the other side of the table: what clients actually need to hear, and what they wish agencies would stop saying. Throughout all of it I've kept helping my family's real estate development business with management and marketing, and leading a digital community of over 300 members.
Digitari is the studio I wish had existed when my family needed a real website. One developer, one point of contact, one person who cares whether your site ranks. If you're a trades business, HVAC company, or local operator, the kind of work I grew up around, we're going to get along.
Credentials
Current Stack
Let's work together
Got a project in mind? Let's build it.
If you're a trades business, HVAC company, or local operator who is done with agencies that overpromise, reach out. I'll tell you exactly what I'd build and what it would cost.
