Someone's furnace breaks at 11pm in December. They search 'emergency furnace repair Vancouver' on their phone. Your site comes up. They tap it. If it takes more than two seconds to load, if the phone number is not immediately visible, if the page looks like it was built in 2014, they are back on Google within five seconds calling your competitor. This is not theoretical. It is the exact sequence that determines whether you get the job.
Mobile load time is the single most important technical factor for HVAC conversion. Emergency HVAC customers are on their phones, often on cellular data, sometimes in a genuinely stressful situation. They will not wait for a spinner. A page that takes 4 seconds to fully load on mobile will lose most emergency visitors before they ever see your phone number.
The benchmark to aim for is under 1.5 seconds Time to Interactive on mobile. Most WordPress HVAC sites built with Divi or Elementor sit at 4 to 7 seconds. That gap is the difference between getting the call and losing it.
On a desktop site, a phone number in the top right corner is fine. On mobile, that number needs to be larger, click-to-call enabled, and visible above the fold with no scrolling required. Ideally it lives in a sticky header or a fixed banner at the top of every page.
For emergency service pages specifically: the phone number should be the most visually prominent element on the page. Larger than the headline if it has to be. Emergency customers are not reading your value proposition. They are looking for a number to call.
If your homepage is doing double duty as your emergency landing page, you are leaving ranking potential on the table. A dedicated /emergency-hvac-vancouver page can rank for emergency-intent searches on its own, include content written specifically for that customer mindset, and have a layout built purely for conversion: phone number dominant, no nav distractions, fast loading.
That page should include your response time guarantee, your 24-hour availability, your licence number, and your service area. Nothing else matters on it.
Most HVAC sites have a single Services page that lists everything. That page competes for nothing specifically. A site with individual pages for furnace repair, AC repair, heat pump installation, and maintenance contracts can rank for each of those searches independently.
In Metro Vancouver, the highest-value HVAC searches are furnace repair Vancouver, emergency hvac repair Vancouver, heat pump installation Vancouver, and AC repair Vancouver. If you do not have a dedicated page for each one, you are invisible for most of the searches that actually matter.
Trust is the primary conversion barrier in HVAC. Customers do not know you. They are about to let a stranger into their home. Reviews, licence numbers, and years in business are not nice extras. They are conversion requirements.
Google reviews should be visible on every service page. Your TECA certification and gas fitting licence number should be in the header or footer. Something like 'Licensed, insured, serving Metro Vancouver since [year]' in the hero section answers the three questions every customer has before they pick up the phone.
We rebuilt the Air Comfort Systems website from scratch: dual-temperature color system that shifts between cooling and heating contexts, emergency CTAs above the fold on every page, a sticky click-to-call header on mobile, nine service area pages with unique local copy, and Jobber integration for live booking. It serves the 2am emergency caller and the mid-afternoon heat pump researcher without compromising for either.
If your site is not generating calls, the problem is almost always one of the issues above. Speed, phone number visibility, page structure, keywords, or trust signals. Usually a combination. These are all fixable problems.
Want us to look at your site?
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