If you are a contractor, tradesperson, or service provider in Vancouver, whether in renovations, plumbing, electrical work, roofing, or landscaping, you are already busy handling clients, projects, and crews. But is your website helping potential customers actually find you online?
Updated February 2026.
Local SEO (Search Engine Optimization) is how you make sure your website appears when someone in your area searches online for your services.
When someone types 'electrician near me' or 'best renovation company in Vancouver', Google shows them results based on location and relevance. Without local SEO, your website likely will not appear, and potential customers will find your competitors instead.
If your business is not showing up on Google when someone searches for your services, you are practically invisible. Most people looking for a contractor will not look past the first page of results.
More visibility: local SEO helps your business show up in the map results and organic listings at the top of Google. Higher quality leads: people who find you through local searches are actively looking for your services right now. Trust and credibility: appearing in Google search results makes your business look professional and established.
You do not have to understand complicated algorithms. Here are the practical things that actually move the needle.
Clearly state your services and service areas. Your website should directly mention what you do and where you do it. For example, 'Kitchen Renovations in Kitsilano' or 'Roof Repairs in East Vancouver.'
Set up and optimize your Google Business Profile. This free listing helps your business appear on Google Maps. Your website and your profile should work together, showing your hours, services, reviews, and website link.
Collect reviews consistently. The more positive reviews you have, the more likely customers will choose you over a competitor with fewer. One new review per week is a realistic target once you are operational.
Keep your website fast and mobile friendly. More than half of Vancouver customers search for services on their phones. A site that loads slowly or breaks on mobile loses those customers immediately.
Update your website regularly. Google favours sites that post useful content. Tips on home improvement, renovation trends, or seasonal maintenance all build trust and signal to Google that your business is active.
You might already have a website that still does not appear on Google. Here are the most common reasons why.
No clear location targeting: not explicitly mentioning Vancouver or your specific neighbourhoods anywhere on the page. Slow load times: visitors will not wait, and Google actively ranks slow sites lower. No reviews or testimonials: without social proof, you lose customers to competitors who have it. Ignoring mobile users: a site that does not work well on phones is losing business every single day.
A properly optimized contractor website in Vancouver has individual service pages targeting specific keywords like 'furnace repair Vancouver' or 'kitchen renovation Burnaby', a fully built out Google Business Profile with photos and weekly posts, consistent citations across HomeStars, Yelp, and industry directories, and a review acquisition system that runs automatically after every job.
None of this is complicated once it is set up. The businesses ranking at the top of Vancouver local search today are not doing anything magic. They just did the basics and kept doing them.
Your competitors are already ranking on Google. The longer you wait, the harder it gets to catch up.
We build and optimize websites specifically for Vancouver contractors and handle the ongoing SEO so you can focus on the work. Get in touch and let us show you what is possible.
Want us to look at your site?
Send us the URL and we will tell you what is holding it back, free.
More from the blog
Not having a website is already costing your Vancouver business more than you think. Here is what that actually looks like in lost leads, trust, and revenue.
Many Vancouver business websites look fine but never show up in search results. Here are the most common reasons why and exactly what to do about each one.
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